A Brand’s Success with Authentic VTuber Collaboration

Brand: Gourmet Gamer Snacks

Gourmet Gamer Snacks is a small company specializing in healthy, portable snacks for gamers. They wanted to increase awareness and sales but struggled to find a way to reach their target market authentically.

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Challenge:

The company had tried influencer marketing but found it difficult to identify the right creators. Past campaigns with general influencers didn’t generate much traction, as their audiences weren’t deeply connected to gaming or streaming.

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Solution:

After joining, Gourmet Gamer Snacks provided a budget and campaign goals. They were matched with two VTubers whose audiences aligned with their brand values. Both creators incorporated the snacks naturally into their streams, showing them off during breaks and hosting giveaways for fans.

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Outcome:

Within the first month, the brand saw a 30% increase in website traffic and sold out of their most popular product. Their partnership with the VTubers also fostered community trust, with viewers tagging the brand on social media to share their purchases.

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Testimonial:

“We’ve never seen this level of engagement with any other marketing campaign. VTubers helped us connect with gamers in a way that felt genuine and effective.”